Menu
Sustainability isn't disappearing, it's evolving. After a decade as commercial real estate's go-to branding statement, the word is losing its shine as it gets stretched, co-opted, and applied to everything from buildings to ski gear. But the pressures that made sustainability matter in the first place, rising operating costs, climate risk, tenant expectations, investor scrutiny, are only intensifying. The next phase isn't about better language; it's about better proof. Buildings that can demonstrate measurable performance, resilience, and smart risk management will define what comes next.
Too many people think of a brand as a logo, a colour palette, or a tagline. Yes, the Nike swoosh matters. So does “Just Do It.” But that is not where the brand is truly built. The brand is built through experience. It is built when someone runs in a pair of Nike'sNike's and loves how they feel.
A recent conversation with a commercial interior designer brought up something that echoed a discussion I’d just had with a group of Emerging Leaders. There’s a disruption happening in commercial real estate. It’s not making headlines, but in its own quiet way, it’s a problem.
Many have promised that AI will transform the commercial real estate decision-making process – faster underwriting, smarter forecasting, better risk assessment, real-time performance optimization, and more refined investment allocations.
Isn’t it truly time to retire the “return to office” debate?
Earlier this month, our President & CEO, Benjamin L. Shinewald, participated in the APREA Asia Pacific Real Assets Leaders Congress in Singapore, joining global executives and sustainability leaders to explore the future of high-performing buildings.
Commercial real estate has typically been valued through three basic fundamental’s - location, market demand, and tenant profile. There is a shift in that evaluation process as investors are beginning to evaluate buildings.
See where your building stands—and what it can become.
Each quarter, we make incremental but important updates to the BOMA BEST Program to keep things running smoothly and to reflect your feedback. Here’s what happened last quarter:
